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YouTube Ads
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Turn viewers into customers with YouTube Ads

Reach the right people on YouTube — from discovery to decision — with AI-powered targeting and immersive formats like Shorts that spark interest, drive action, and fuel business growth.
Create your first campaign
A smiling woman wearing a red shawl decorating a white ceramic bowl. The image is framed within a vertical YouTube Shorts player interface, showing a progress bar and a user profile icon labeled "RusticTableware." Overlaid on the top right is a smaller horizontal video player showing finished pottery plates on a wooden table.

Campaigns for all your goals

Convert viewers into buyers.

Reach and convert new users with immersive video formats across YouTube to drive website traffic, leads, and sales. Tap into Demand Gen’s unique AI-powered solutions — including lookalike segments — to scale your impact. Learn more about Demand Gen.
A smiling woman films a makeup tutorial with a smartphone on a tripod, holding up an eyeshadow palette and brushes. A black text overlay in the corner reads: "+20% Conversions”.

Capture attention. Create loyal customers.

Powered by Google AI, Video View campaigns maximise ad reach across the formats your audience is watching — building brand preference where it matters most. How Video View campaigns work.
An overhead view of a person wearing a colorful orange and green turban weaving a textile on a traditional wooden loom. A black text overlay in the corner reads: "82k Views”.

Be noticed. Be remembered.

Video Reach campaigns are optimised to connect with as many unique users as possible — boosting brand visibility across a broad audience, all within your budget and targeting goals. See Video Reach in action.
A group of young professionals collaborates around a wooden table with a laptop and notebooks in a modern office. A black text overlay in the corner reads: "70% Reached”.

YouTube delivers results

  • 79%

    An Ipsos survey found 79% of Gen Z consumers in India use Google and/or YouTube daily.1

  • 87%

    A Kantar survey found 87% of viewers in India say YouTube helps them decide what to purchase.2

  • 16%

    Viewers rated YouTube ads 16% more credible and trustworthy than ads on other video and social platforms.3

Meet customers where they’re watching

From browsing to buying, engage viewers with immersive YouTube formats like Shorts, In-stream, and In-feed ads — with more options to maximise your impact.
A collage showing three different YouTube ad formats for sunglasses: a YouTube Shorts video, a standard in-feed video ad, and a horizontal video player.

Real results with YouTube Ads

Explore more success stories
An image of three people in Cider clothing having a picnic.
Cider gained 40% more new customers with YouTube Shorts — at 33% lower CPA.
Image of hands about to press the power button on a Blendjet blender
BlendJet’s YouTube strategy drove 413% revenue growth — at 3.85x ROAS.
Image of a Heli Ski helicopter above a group of skiers on a mountain top.
Majestic Heli Ski won 50% of its new customers on YouTube — driving 400% growth in five years.

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Your Video Ads toolkit

Build your first campaign in minutes

Step‑by‑step tools to launch your first YouTube video ad — no guesswork required.
Create high‑converting ads effortlessly

Learn how to craft high‑impact video ads that generate sales — even from your phone.
Automate and optimise with 
AI

Go from idea to launch seamlessly with intuitive Google AI tools and easy-to-follow guides.

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Let us help.

Get started with our free-of-charge, personalised support. Create your custom ads plan with a Google Ads Expert.
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Frequently asked questions

1. Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=763 Gen Z consumers ages 18-27, India

2. Google/Kantar, WhyVideo, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.

3. Google commissioned Ipsos Consumer Continuous, U.S., CA, U.K., FR, DE, IT, AU, JP, IN, CN, BR, MX, ES, ZA, KR, AR, CO, BE, CL, PE, SE, NL, DK, FI, NO ~n=500-1,000 online consumers 18+ per market. Sep 8-11, 2022
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